South Florida is having a major moment, and Palm Beach County is right in the middle of it. With Bethenny Frankel buying a modern beachside home in Boca Raton and Mark Wahlberg securing an estate in Delray Beach’s ultra-private Stone Creek Ranch, our coastal towns are drawing more national attention than ever. And the real estate market is feeling the ripple effects.
Bethenny Brings the Buzz to Boca
Bethenny’s new Boca home, considered by some many to be modern, bright, minimalist, taps into what is considered a fresh wave of coastal luxury dominating the market.
Think elevated Florida living with her signature high-low styling and unapologetic personality.
When her home tour made its way online thanks to Architectural Digest, the reaction was instant. Social feeds lit up. Some viewers loved the clean, simple design. Others questioned the choices. And the world wide web went nutso!
What in the Wayfair? Homegoods much? Are just a few of the comments on social media.
To Bethanny’s point, she buys as an investment and is building a nice little real estate portfolio. Her taste is her taste and we all like what we like.
Am I a fan of the white box houses that have taken over East Boca and now a couple in my community of homes that were built in the early 1960’s…nope. I am not. Completely bland, no personality and cookie cutter…but here we are and some people love that look.
But the debate itself tells the story: Boca is officially in the spotlight, and people are watching.
Mark Wahlberg Makes Moves in Delray Beach
Meanwhile, Mark Wahlberg choosing Delray Beach reinforces what locals already know — Delray is one of the most desirable coastal towns in South Florida.
His home in Stone Creek Ranch, known for its sprawling estates, large lots, privacy, and prestige, highlights a major trend among high-net-worth buyers: luxury plus space.
Stone Creek Ranch isn’t just another gated community. It’s one of Palm Beach County’s quiet power enclaves, known for its exclusivity without sacrificing proximity to Boca, Delray, and the beaches.
Why Celebrities Keep Buying in Palm Beach County
Celebrities and wealthy buyers are gravitating here for all the reasons locals do — just with even bigger budgets:
• Year-round sunshine and outdoor living
• A mix of waterfront, golf, gated, and new-construction options
• Privacy, space, and security in communities like Stone Creek Ranch
• A calmer energy compared to LA or Miami
• No state income tax
• Convenient access to private aviation and world-class marinas
• A lifestyle that feels effortless, elevated, and fun
Florida Homestead Exemption – Property owners in Florida may be eligible for exemptions and additional benefits that can reduce their property tax liability.
This is more than luxury real estate. It’s a lifestyle identity shift — and Palm Beach County is at the center of it.
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How Celebrity Visibility Impacts the Local Market
Celebrity purchases are more than headline moments. They influence perception, demand, and long-term value. Plus businesses are flocking to Boca Raton and Palm Beach County!
For Current Homeowners
Seeing high-profile buyers move into Boca, Delray, and the surrounding areas reinforces the stability and desirability of the market.
It boosts confidence and often attracts fresh waves of out-of-state buyers who now see Palm Beach County as a must-watch region. More visibility = more demand = stronger resale potential.
For Buyers Entering the Market
When celebrity activity increases, inventory often tightens and pricing becomes firmer. Neighborhoods suddenly trend. Builders accelerate new projects. The spotlight brings competition — and that’s something buyers need to be ready for.
If you’re thinking about buying, staying prepared and proactive is key. This is not a “wait and see” market anymore.
For the Market Overall
The attention on Boca and Delray strengthens the entire region’s brand. Businesses benefit, developers invest, and the lifestyle conversation expands.
Celebrity purchases work like built-in marketing campaigns for Palm Beach County — showcasing exactly what makes the area so desirable.
The Bigger Picture
Celebrity real estate isn’t just entertainment. It’s a barometer of where affluent buyers feel confident putting down roots.
And right now, they’re choosing Palm Beach County — choosing Boca, choosing Delray, choosing private enclaves like Stone Creek Ranch, and leaning into the laid-back luxury lifestyle South Florida does best.
This momentum matters. It shapes values. It reflects demand. And it sets expectations for both buyers and sellers moving forward.
Michele Bellisari is the founder of #SoooBoca® Lifestyle & Media based in Boca Raton and a Realtor with Real Broker. If you would like to discuss buying or selling a property please schedule a call with me, click here!
If you are thinking of buying or selling real estate in Boca Raton and any of the surrounding cities let her help you out!
Thinking of purchasing a vacation home? Michele blogs, vlogs, posts and shares all things Boca Raton, South Florida & Beyond from events, people, food, travel, home decor, fashion, beauty and real estate!
You can find more at www.soooboca.com and on all the socials @soooboca.
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